15.7.08

Yan Yan teaches you English

When I first started eating Yan Yan in the '80s, they came in two flavours --- chocolate or strawberry (feel free to say that in a "Okay Pocky" voice) --- and the biscuit sticks were plain and unadorned.

Now the biscuit sticks try to teach you English.

Yan Yan teaches you English

More accurately, they try to teach word association in English. This is what the sticks say (the animal name is on the top end of the stick, the rest of the words on the lower half):
  • Bat --- Only in the night
  • Stag beetle --- Love it
  • Rhinoceros --- Think big
  • Elephant --- Jumbo
  • Cow --- Muuuuu
  • Frog --- Amphibian
  • Rabbit --- Eat more carrots
  • Owl --- Active at night
  • Panda --- Go for more
  • Sheep --- Wool sweaters
Now what I want to know is: who gets to be the copywriter for the Yan Yan sticks, and where can I sign up?

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4 Comments:

At 7/15/2008 10:24 PM , Blogger James said...

Ermm.. why would one love a stag beetle?

Ps - what always horrified me when I was young while watching the Okay Pocky ads were the terrible teeth of the models. I grew up thinking that there weren't many dentists in Japan :)

 
At 7/16/2008 7:23 PM , Anonymous Robert Stone said...

It's a really sad day for sheep everywhere. And "go for more"? What? Sex? Money? Rock and roll?

 
At 7/18/2008 8:57 PM , Blogger stellou said...

Man, you make me want Pocky.

 
At 7/18/2008 9:03 PM , Blogger Tym said...

Stellou > Faster go Chinatown and buy! Remember that store?

 

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